My love for music came straight from my parents. The first concert was Woodstock (Jimi Hendrix with an all Nashville band of sessions players-more...
You Can Check Out, But You Can Never Leave
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Design to exit.
Customer design,
that is.
Your most valuable asset is your customer.
Customer design fuels loyalty, sparking sales like no other investment can.
Customer design outperforms all other efforts.
Why? Amortization. Customer design impacts far more than any transactional consideration.
scissorspaperocks is a customer design studio for VC and PE-backed high performance growth companies building to exit. Adding exponential value by designing the target customer.
An investment in customer design is an investment in the multiple
Three Disciplines
Customer Design
Creating alignment between what the company offers and what your future customer wants.
Strategic advantage.
RevOps Design
Designing the ideal support system that gives sales the resources the target buyer needs.
Performance foundation.
Marketing Execution
Putting the strategy into action.
Performance accountability.
One ROI: Brand Commitment.
Working with partners that know the value of investing in their worth.
Need to create more competitive advantage?
Consider C-Suite Social Thought Leadership.
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CREATE VALUE
Cred Stack
Over the years, I’ve worked with companies large and small in consumer brands, entertainment, healthcare, fintech, and software. Each one harnessed the cost-effective power of social media thought leadership to look bigger, sound better, and ultimately get invested in or bought.
wayfair
okta
Gartner
Rockwell Automation
Anita B.Org
Owl
Augmedix
Aria
Incredible
Revcore
Sunbelt
Healthfuse
Flywire
HBCS
Updox
Verge Health
Twelve Stone
EvidenceCare
Playmaker
Phymed
NavCare
Chess Health
Jack Daniels
BlackBerry
Best Buy
Carhartt
Dub
Cisco
Jeep
Patagonia
Ram
Salesforce
Salt Life
Under Armour
YouTube
Verizon
Pepsi
Levi’s
KC Masterpiece
Gatorade
Covergirl
Chlorox
Blue Chair
Artesian Wellness
About SPR
The Name
Scissorspaperocks is an ode to the car games my father taught us on road trips (where I get my love of travel), my first brand mentor, Marty Neumeier, and my love of rock and roll (I was a toddler at Woodstock). The social “C” is a play on the C-Suite, cancer, and my love of the power of three (C is the third letter in the alphabet).
After more than 40 years as an entrepreneur, I’ve learned that every founder needs a wingman. Someone behind the scenes they can rely on no matter the circumstance. That’s me. I help performance driven companies create competitive advantage with their most valuable asset-the customer.
About SPR
The Model
Scissors cut paper, paper covers rock, rock breaks scissors. A cycle.
Scissors companies are startups that focus on one brand at the start. As they grow, they change into rock. Rock companies have multiple brands, less focus. Paper companies are large and thrive on sheer size and resources. We work with all three. They all need a voice to back up their vision.
About SPR
AND ME
I’ve helped more than 146 companies (and growing) build a presence, brand, and, most importantly, their people.
That’s the power of social media done right.
And there’s a story behind the colors. Teal is the color of ovarian cancer. I’m a three-time warrior. It’s part of my story. I’m a wife, a sister in Christ, a conservative, a wordsmith, a dog momma, and an unapologetic audiophile.
“Your audience is your IP. More valuable than your product or solution. Without an audience, you don’t have IP. Disciplined thought leadership and social media protect that asset and investment.”
The Blog
Introvert. Mousy. Outcast. Bookworm. Weird. Quiet. Rude. Awkward.
At the age of 5, I recognized I was truly, different. As my mother took me and my little brother on a walk through Central Park, a lady with a full...
The Human Side The Human Side
A personal story. I made the last move on the chessboard. A chance to combine calling and curiosity. I’ll always have a side hustle. It’s how I’m...